The concept of a hair care routine is nothing new. Ancient Egyptians used various oils to keep their hair nourished and protected from the Sun. Romans and Greeks used olive oil to cleanse their locks while adding shine. And hair care routines have continued to evolve ever since. But throughout all this time, if your tresses were smooth, shiny, voluminous, manageable and free of dandruff, then you’d basically passed the healthy hair test.
However, as our understanding of hair biology has evolved, our approach to thinking about and caring for our hair has transformed. We’ve learned that sustainable, long-term results don’t come from surface care alone. Modern routines are now being shaped by “hair wellness". This is a more sophisticated approach that considers how hair grows, feels and behaves over time.
This doesn’t mean abandoning traditional haircare steps. Shampoo, conditioner, masks and styling still matter. What has changed is how they’re used and what they’re used with. Greater intention, consistency and awareness of the conditions that allow hair to stay strong in the long run are the order of the day. Here’s the lowdown.
Why The Hair Care Routine Has Changed
A major paradigm shift is the realisation that many of the most common hair issues aren’t just styling-based problems. For example, we now understand that hair health is shaped by both the hair itself and the scalp from which it grows. And as our knowledge of the science behind hair care has increased, our behaviour as consumers has also evolved. The global market for hair and scalp care is projected to grow from $109 billion in 2025 to $176 billion in 2023. And that growth is being driven by consumers searching for products that target specific hair and scalp issues.
People now expect more from a hair care routine. It’s no longer just about the appearance of hair immediately after washing. It’s about how it looks and feels week after week.
From Products to Practices: The Rise of Hair Wellness
Hair wellness is the result of this knowledge-based understanding of hair health. And it is an approach that has long-term, holistic and habit-led solutions at its heart. Instead of constantly changing routines or chasing instant results, the emphasis is on supporting hair consistently and intelligently. For instance, we’ve known about the hair cycle for decades. But in recent years, advances in dermatology and molecular biology have informed us of how things like hormones, nutrition, inflammation and ageing can influence those cycles.
The key lesson? Meaningful improvements take time and depend on long-term care rather than quick fixes. Hair wellness routines aim to reduce stress on the hair and scalp, support hydration and strength, and work with the body’s natural rhythms rather than against them.
What a Healthy Hair Care Routine Really Looks Like
Washing
A modern hair care routine begins with cleansing and conditioning. And it isn’t just a matter of removing dirt, grease, grime and product residue, while preparing our tresses for styling. Instead, the focus is on supporting hair and scalp health as the foundation stone for everything that follows. Using a shampoo and conditioner that cleanses gently but deeply, while maintaining moisture, is key. The Hair Gain Hydrating Shampoo and Conditioner combine peptides, key hair vitamins and marshmallow root extract to cleanse, hydrate and nourish both hair and scalp. With results you can feel from the very first use.
Conditioning Beyond Washing
Beyond washing, nourishing and hydrating our strands plays a major role in hair appearance and strength. Regular use of an effective hair mask is a habit we all need to introduce into our hair health regimen. Our Hair Gain Hair Mask repairs, protects and strengthens the hair, whilst giving it the heavy dose of hydration and nourishment it craves. Powered by the incredible AnaGain™ ingredient, the mask stimulates the follicles and helps reactivate hair growth. It can reduce hair breakage and fall by as much as 60% from the very first use!*
Scalp Health As Part Of The Modern Hair Care Routine
Many heads of hair hide a multitude of sins where the scalp is concerned. When the scalp is inflamed, irritated, imbalanced or simply congested with product residue, hair can be weakened and become more prone to breakage and fall. Keeping the scalp in tip-top condition is an essential element in improving and maintaining hair health. So, targeted scalp care is a must-have in any hair care routine. Our Hair Gain Scalp Foam has a lightweight formula that deeply penetrates the scalp while being absorbed instantly. It nourishes and revitalises the skin on the scalp and reduces hair shedding.
Behaviour Between Washes
Everyday maintenance steps are very important in maintaining hair wellness, particularly between wash days. In our busy lives, it’s all too easy to reach for quick fixes or be tempted to cut corners. For instance, aerosol dry shampoos are a staple product in many a bathroom cabinet. However, their heavy formulations often clog up hair follicles, and they can also irritate the scalp, which can lead to some rather unpleasant issues! A lightweight dry shampoo packed with hair- and scalp-loving ingredients should be used instead. Our Peptide Puff™ Dry Shampoo is a product your tresses will thank you for.
A wellness-led hair routine avoids (or at least limits) any unnecessary stress on the hair. For example, heat styling tools should be limited and only used with the lowest heat possible. Products with harsh chemicals should be avoided. Rather than layering multiple products in a scattergun approach, wellness-led routines focus on choosing treatments that serve a clear purpose and fit easily into regular habits.
Internal Support And External Care: Why Balance Matters
The best hair care routines recognise that hair wellness needs more than just a topical approach. Maintaining a balanced diet and drinking plenty of water is the least you can do to support the hair and scalp. But for optimum hair care, hair supplements are essential.
Hair Gain Capsules and Hair Gain Gummies, again containing the signature AnaGain™ ingredient are scientifically formulated to support healthy hair. The amazing formula also provides targeted nutrients and hair vitamins that work alongside external routines. They support hair health from within, while topical products focus on strength, hydration and protection.
Building A Modern Hair Care Routine
The most effective hair care routine is one that fits into everyday life. Consistency is key, and small, repeatable habits tend to deliver the most meaningful results:
- cleansing and conditioning that support both hair and scalp health, using targeted, hydrating formulas
- regular deep hydration and repair through weekly treatments
- ongoing scalp care to maintain balance between wash days
- internal nutritional support alongside topical care
Hair Gain products are designed to work across each of these stages, supporting hair wellness as part of a consistent, long-term routine.
As we move into a new year, hair wellness offers a sustainable, effective way forward. By caring for the hair you see—while supporting what lies beneath—a modern hair care routine becomes less about chasing quick wins and more about building stronger, healthier hair over time.
Read More
The Best Way to Wash Your Hair: Stronger, Softer Results
Product Build Up & The Effects On The Scalp
Hydrated Hair: Why Moisture Matters for Strong, Healthy Locks
*Independently tested May 2023, results achieved when tested as a regime with the Hair Gain Scalp Foam
